We develop values
Our thoughts and actions are based on the "Values Maturation" model. This model stands for an orientation towards values (deliberately used in the plural which incorporates more than mere monetary values), for a family-run enterprise, for relational intelligence, for the reinvestment of profit in the company and thus in its future and, above all, for the balance of ecological, economic and social sustainability.
This is in contrast to the wide-spread "Greed" model characterized by a maximization of the (possible) future (monetary) enterprise value, by the extrapolation of the development of the past into the future, by the pretense of having knowledge of the future, by the withdrawal of earnings and by a take-the-money-and-run mentality.
Values Maturation means, for example, to achieve sustainable income, on the basis of which the enterprise can continue to innovate and grow successfully. This ensures the viability of the enterprise and conserves the resources for future generations.